5 tips for using social media to grow your creative business
1. Make what you do very obvious
2. Focus less on creating content for performance and more on creating content your followers will find valuable
By all means, bear the algorithm in mind, but prioritise creating content that will engage your ideal client. If the people who buy from you tend to engage with photo posts, continue sharing photos. The goal is to build an engaged following that trusts you and believes in your brand, not to go viral.
3. That said, do utilise Instagram’s features
Although it’s not ideal to prioritise the algorithm when creating content, do consider how utilising Instagram’s features may help your value-led content to reach more people who fit your ideal client profile.