6 ways to spring clean your creative business

January is typically the time of year we tend to make changes within our businesses; we set new goals, make vision boards, buy fresh journals. But, if you ask me, the best time of year to spring clean your creative business is – you guessed it – spring.There’s something about the shift in seasons, blossoming trees and brighter days that sparks inspiration in me, so although I do set myself some goals at the start of a new year, I save my business spring clean until around March, when I’m less inclined to crave cosy days working at home with cups of tea, and more invigorated to embrace a new season (in work as well as in nature).

For me, this manifests as lots of housekeeping within my business; decluttering, organising, clearing out the old and stale routines and creating some fresh new ones. I tend to find that this helps to motivate me to work towards my goals with renewed energy. So, I thought I’d share a list of ways that I like to spring clean my creative business come, well, spring, that you can try too. Keep reading for my top tips. And, if you’re looking for specific help with growing your creative business – whether advice on how to market your product or tips for pitching – check out Pip’s Learning Academy, my collection of 11 short courses for creatives.

Spring clean your creative business: shelves with books, vases, small bowl and a plant
Photo by Jemma Watts, styling by me for Beards & Daisies

6 ways to spring clean your creative business

1. Audit your website

Now’s an ideal time to make sure your website is up to scratch. By this, I mean: is it easy to navigate? Are visitors able to find what they’re looking for without too much stress? Does it clearly explain who you are and what you have to offer?

A website doesn’t need to be super-fancy and aesthetic, but it does need to be simple, informative, and SEO-optimised. Check that all the information is up to date, including your contact details and details about the various products you offer, and ensure it’s accessible (this means that fonts and colours don’t make text too hard to read, and so on). Make sure that it’s very easy for anyone interested in working with you to get in contact.

2. Update your portfolio

I know it’s hard to keep your portfolio updated when work takes up so much of your time, but it’s important to keep it maintained if you’re looking to sign new clients in the future.

Use this – your business spring clean – to reflect on the work you completed last year and to add recent projects to your portfolio. Try to include those which showcase various skills, and the pieces you’re most proud of. 

3. Organise your workspace

A cluttered workspace can cause a cluttered mind, in my experience. I like to allocate some time during my business spring clean to refresh my office, too. 

For me, this looks like filing loose documents (and throwing out anything I’ve stored but no longer need), clearing out drawers and investing in new storage solutions, when necessary. I also like to switch up the decor slightly, with some new artwork, plants and accessories to ensure the space still feels inspiring.

4. Refresh your socials

Check your bios – do they explain who you are? Are there working links to your mailing list/portfolio/contact form, and so on?

Also, do an audit of your content. Read your insights (which are built into platforms like Instagram, TikTok and Facebook) to find out which type of content performs best for you, and use that information to develop a strategy moving forward.

Finally, I like to do a little declutter of the accounts I follow. It’s nothing personal, but I like to know that the content appearing in my feeds is going to be valuable, relevant to me and, most importantly, enjoyable. So, every so often, I unfollow or mute accounts that don’t tick those boxes. It helps to make social media feel like a more educational, inspiring and uplifting place to be. 

5. Declutter your inbox

If you’re anything like me, you’ll have an inbox full of emails that need filing or deleting. Now’s the time to tackle this tedious task. You’ll feel better, I promise.

Create an email filing system that works for you, and clear your inbox accordingly. Once it’s empty (or organised how you like it), try to get in the habit of filing (or deleting) an email as soon as you’ve responded to it, so navigating your inbox feels less daunting in the future.

6. Get clear on your goals for this year

If you set goals at the start of the year (or, if you didn’t), set aside some time to revisit them. Winter doesn’t tend to be the best time for me to set ambitious goals, since it’s often a quieter time in the industry and I’m craving a slower pace of life. In the spring, when the days are lighter and warmer, I feel more energised and motivated. I therefore always revisit my yearly goals during my business spring clean – I check that they’re aligned with my long-term vision, that they’re ambitious, but still achievable, and that I still want to work on them. I recommend doing the same, as we often have a different perspective on things when the winter gloom lifts.

If you enjoyed this article, check out my tips for dealing with nervousness and my advice for marketing a creative business on a small budget.


Meet Pippa

Pippa Jameson is an author, tv designer and interiors expert. The previous interior editor on several leading UK titles, Pippa has a wealth of knowledge and experience. Throughout her 25-year career, Pippa’s unique and creative approach has won her commissions for large retail brands and celebrities to deliver exciting and engaging projects. 

She’s written the curriculum for the British College of Interior Design, produced and styled shoots for well-known brands including John Lewis, H&M & Team GB/DFS, worked as an International Stylist for leading paint brands in Asia, consulted on the launch and creative direction of major retail names including George Home and Wren, and most recently, published her first book, The Sensory Home. Pippa possesses expertise unmatched in the interior industry.