The magical influence of Alice in Wonderland…

Over the last couple of weeks I have been working on a job where I had to produce lots of different concepts.  One of the ideas is a key trend at the moment and can only be described at ‘The Alice in Wonderland influence’.  I have sourced some images from the film and then included some pictures from some large Ad campaigns that have been inspired by this magical theme, including non other than Dior as well as Juicy Couture.  I just love the vibrancy and colours as well as the pretty chinaware  and cakes.  It’s such a gorgeous them for a shoot  ;0)

The detailing on the cakes is so pretty and looks stunning on the various vintage style cake stands.

Every detail has been so well thought out, right down to the pretty tablecloths.  The lime green one on the left looks like a French linen while the pretty pink style has a soft damask pattern.


Above are the most recent advertising campaigns for DIOR.  The main similarity is the slightly crazed and ruffled look of the hair as well as the ruffles and flowers seen on the fabrics.

The Juicy Couture images above also demonstrate this look.  Just look at the rabbits ears!  I also love the butterflies, I am desperate to dress a set like this.  I think I can feel a test shoot coming on ;0)

Rihanna’s performance on the X-Factor – very Mad Hatters Tea Party…!


Meet Pippa

Pippa Jameson is an author, tv designer and interiors expert. The previous interior editor on several leading UK titles, Pippa has a wealth of knowledge and experience. Throughout her 25-year career, Pippa’s unique and creative approach has won her commissions for large retail brands and celebrities to deliver exciting and engaging projects. 

She’s written the curriculum for the British College of Interior Design, produced and styled shoots for well-known brands including John Lewis, H&M & Team GB/DFS, worked as an International Stylist for leading paint brands in Asia, consulted on the launch and creative direction of major retail names including George Home and Wren, and most recently, published her first book, The Sensory Home. Pippa possesses expertise unmatched in the interior industry.