The new John Lewis – in Stratford

There is just under two weeks to go until John Lewis unveil their new Stratford store, but as you might expect from an Olympic site shop, this is going to something completely different… Image credits: Clements Riberio, ercol cabinet; Bottles Blue cushion, James Joyce; Ikat print cushion,  Ikat Broadstripe chaise, Seattle Chaise, Adras Indigo all Ptolemy Mann;

There are many elements that make this new Home store exciting including collaborations with designers that are completely new to John Lewis.  One that I am really excited about is the vintage boutique brand, Pedlars.  As well as their signiture pieces, they will be offering reconditioned 1950s telephones, original London bus blinds, vintage 1960s bread baking tins sourced from the Hovis factory, along with 1960s lamps, maps, and globes.

Customers will also see a new focus on design-led, directional products, particularly in furniture and lighting.  One particular designer lighting brand will be Design House Stockholm, a firm favourite of mine, you might know them for their ever popular and gorgeously stylish Nordic Light.

There will be a section dedicated cushions, wallpaper and fabric by Jocelyn Warner, a new dining range from Bethan Gray for John Lewis, and fabrics from Mulberry Home.  The area will see a new installation by the renowned stylist Emma Davidge, her concept is inspired by Tibetan flags, and uses long drops of John Lewis fabric to create a breath-taking entrance to the Home floor showcasing the array of fabrics available.

Other collaborations include Original BTC and Modernica, as well as designers Clements Ribeiro, James Joyce and Ptolomy Mann (images above).

Another service will be from Image library guru, Getty, where customers can customise a range of art and photography to suit their own requirements – altering the print size and frames to suit their taste.

Finally, there will be a Home Design service offering customers a design consultation in-store or at home.  Customers will also be able to pick-up swatches and samples, browse interiors magazines and books, and speak to one of their interior design-qualified home designers.

The official opening will be on September 13th 2011
John Lewis


Meet Pippa

Pippa Jameson is an author, tv designer and interiors expert. The previous interior editor on several leading UK titles, Pippa has a wealth of knowledge and experience. Throughout her 25-year career, Pippa’s unique and creative approach has won her commissions for large retail brands and celebrities to deliver exciting and engaging projects. 

She’s written the curriculum for the British College of Interior Design, produced and styled shoots for well-known brands including John Lewis, H&M & Team GB/DFS, worked as an International Stylist for leading paint brands in Asia, consulted on the launch and creative direction of major retail names including George Home and Wren, and most recently, published her first book, The Sensory Home. Pippa possesses expertise unmatched in the interior industry.