Wooden watches – would you wear one?

How cool are these! They are made by a company called WeWood, a young Italian company from Florence, whose line of wooden watches are getting noticed by famous wrists around the globe and it is clear to see why.  The intricate detailing on the faces and straps teamed with the classic styles (loving the retro feel) makes the watches extremely desirable.  The collection is not only Eco friendly but also hypo-allergenic, free from toxic chemicals and has a traditional Miyota movement (Citizen),  AND, for every WeWood watch purchased, a tree is planted.  The organic matter is also recyclable, biodegradable and takes less CO2 to produce, than materials traditionally used in watch production, such as stainless-steel, platinum and gold – And the best part is that they start from £79! you can’t get much better than that!

They are currently available in two classic designs: Date and Chrono, and in four different types of sustainable wood: maple, black ebony, guaiaco (a tree native to South America), and red wood celtis (derived from flooring waste).  I guess my main concern would be the comfort but but Wewood promote them as feather-light and silky-smooth, I’m very tempted…
WeWood watches are available at new green concept store e-side, www.e-side.co.uk


Meet Pippa

Pippa Jameson is an author, tv designer and interiors expert. The previous interior editor on several leading UK titles, Pippa has a wealth of knowledge and experience. Throughout her 25-year career, Pippa’s unique and creative approach has won her commissions for large retail brands and celebrities to deliver exciting and engaging projects. 

She’s written the curriculum for the British College of Interior Design, produced and styled shoots for well-known brands including John Lewis, H&M & Team GB/DFS, worked as an International Stylist for leading paint brands in Asia, consulted on the launch and creative direction of major retail names including George Home and Wren, and most recently, published her first book, The Sensory Home. Pippa possesses expertise unmatched in the interior industry.