Here are a few images from a recent shoot I produced for Rem-Fit, a specialist in sleep technology selling wrist trackers and mattresses. It was a really creative job to work on as I did the production, art direction and styling. It’s always great to see a project right through from concept through to the final images.
We had a lot of discussion about brand identity, USP and where the client saw themselves in market. It was really important to get the tone of the photography just right so that the images appealed to the right audience. In terms of the styling, I suggested a palette of black and white as most of their products had a strong single colour (mainly purple) and this look would help the product brand and logo to stand out as well as having a modern and timeless appeal.
I found an amazing shoot location in Highgate which gave us the look and feel we wanted, as well as the space. We were all really happy with the final images, shot by Jo Henderson and they have now launched in the UK. Having sat on their mattresses, I can confirm that they are super comfy!