Here is the moodboard to for my BHS A/W shoot for Ideal Home magazine, which was published a few months ago. My moodboard is the top image and the bottom picture is the image that was published in the magazine. Moodboards are an integral part every shoot I do as they help me to plan composition, colours and product, they are used as a guide only as things can often change on the day. For example, you can see that we didn’t end up using the sideboard and instead, used paneling for the wall. Photographer: Rachel Whiting
Pippa Jameson is an author, tv designer and interiors expert. The previous interior editor on several leading UK titles, Pippa has a wealth of knowledge and experience. Throughout her 25-year career, Pippa’s unique and creative approach has won her commissions for large retail brands and celebrities to deliver exciting and engaging projects.
She’s written the curriculum for the British College of Interior Design, produced and styled shoots for well-known brands including John Lewis, H&M & Team GB/DFS, worked as an International Stylist for leading paint brands in Asia, consulted on the launch and creative direction of major retail names including George Home and Wren, and most recently, published her first book, The Sensory Home. Pippa possesses expertise unmatched in the interior industry.