Last year Pippa Jameson Interiors took on a year-long consultancy role for Wren Kitchens, where our team worked to secure and maintain their position as leading kitchen experts. Our objective was to revitalise their kitchen colour palette, align with consumer trends, and provide invaluable insights for their future growth.
Client Background:
Wren Kitchens, a renowned kitchen manufacturer, approached Pippa Jameson Interiors to enhance their market presence and capture the evolving demands of modern consumers to make their business futureproof. With a commitment to quality and a rich history in the industry, Wren Kitchens sought to solidify their position as the go-to destination for contemporary kitchen solutions.
Scope of the Project:
Our role as consultants was to thoroughly analyse the latest consumer trends and identify key shifts in kitchen design preferences, particularly in response to the changing world post-pandemic. Pippa Jameson Interiors focused on the following areas:
Trend Research and Analysis:
Our team conducted extensive research to understand emerging consumer behaviours and aspirations. We examined the shift towards remote working, the growing importance of home offices, the surge of outdoor kitchens, the emphasis on well-being in kitchens, the integration of smart technologies, the need for transparency with sustainability and immersive and personal shopping experiences.
Colour Palette Overhaul:
Recognising the importance of staying on-trend, we developed a comprehensive trend collection of colours specifically curated for Wren Kitchens. Our aim was to ensure that their colour palette resonated with consumers and created a lasting impact. Any outdated or underperforming colours were expertly removed to streamline their offerings.
Future-Proofing Through Trend Forecasting:
To safeguard Wren Kitchens’ long-term success, we provided a detailed trend forecast that highlighted upcoming design directions and consumer expectations. We emphasised the need for sustainable practices and to adopt a transparent approach, fostering customer trust and delivering an exceptional shopping experience.
Methodology:
Pippa Jameson Interiors leveraged its 25 years of experience as a stylist and creative director to deliver an exceptional consultancy experience. Our approach was structured and strategic, combining meticulous trend research, deep consumer analysis, and expert colour curation to create a powerful impact for Wren Kitchens.
