Dulux Colour of The Year 2021 Set Design

Working as part of the Dulux COTY team has been one of our favourite productions. For the second year running, Pippa Jameson Interiors Ltd was asked to design and style the four COTY sets for the press launch. Working closely with Dulux Creative Director, Marianne Shillingford, the creative journey starts once we fully understand the story. Earth, Expressive, Timeless and Trust are the collections. Marianne refers to our process as storytelling and I really like that description.

Below are a few early mock-ups showing the planning stages of our set design. We like to work up a strong visual for our clients ahead of a shoot day so we all have a good understanding of how the sets will look. This has always been one of the most exciting parts of the process.

Pippa Jameson Interiors, set design for Dulux Colour of the year 2021. COTY21

Once we are close to signing off the creative, we begin to brief our set-build team. There are lots of logistics involved with this part including; site access, health and safety, get-in times, set-build schedules and much more! It helps MASSIVELY when the agency (and client) work in a similar fashion in terms of signing off and decision making.

Pippa Jameson Interiors, set design for Dulux Colour of the year 2021. COTY21

Research, transport, logistics, prop sourcing and prop making are also part of the design process. A lot of items we use on set are custom made by our props team who have been provided with a sketch. They are then able to cost the process and recommend the best way to make the prop.

Pippa Jameson Interiors, set design for Dulux Colour of the year 2021. COTY21

I hope you love Brave Ground as much as I do. Below are a few ways that you could use the colour.

Click here to see all four collections. Click here to see more of my set designs and this link for my styling portfolio.