Art Directing and Producing for Next

This was hands down one of the best shoots I have worked on. It was for a long-standing client who puts so much trust in me with the creative process. I was Art Directing and Producing for Next, shooting alongside their fashion team. I worked alongside Emma Hearne who was shoot Director at Next and signing off on my ideas. She is a dream to work for, good fun and hard working.

We handpicked our team (all 48 of us!) and ended up with a super enthusiastic and creative week-long shoot. We were really fortunate to be shooting in the New Forest and so the setting was idyllic. The house worked perfectly and we were thrilled with the shots. After a shoot like this, I really am grateful for having a job that I absolutely love. I know I put in the hard graft and it’s at times like this that it really pays off. Thank you Next. My team, Joanna Henderson, Emma Morton Turner, Alex Raynbird, India Jackson, Jade Gallagher, Ben, Mike, Triston, Jo from Flo Jo Flowers, assisted by Karen.

Below are a few images of my styling along with some behind the scenes shots. Click here to see more of my styling portfolio.

London based Interior Stylist Pippa Jameson, Art Directing for Next, photographs by Joanna Henderson
London based Interior Stylist Pippa Jameson, Art Directing for Next, photographs by Joanna Henderson
London based Interior Stylist Pippa Jameson, Art Directing for Next, photographs by Joanna Henderson
London based Interior Stylist Pippa Jameson, Art Directing for Next, photographs by Joanna Henderson

London based Interior Stylist Pippa Jameson, Art Directing for Next, photographs by Joanna Henderson

London based Interior Stylist Pippa Jameson, Art Directing for Next, photographs by Joanna Henderson

London based Interior Stylist Pippa Jameson, Art Directing for Next, photographs by Joanna Henderson
London based Interior Stylist Pippa Jameson, Art Directing for Next, photographs by Joanna HendersonLondon based Interior Stylist Pippa Jameson, Art Directing for Next, photographs by Joanna Henderson

London based Interior Stylist Pippa Jameson, Art Directing for Next, photographs by Joanna Henderson

London based Interior Stylist Pippa Jameson, Art Directing for Next, photographs by Joanna Henderson
London based Interior Stylist Pippa Jameson, Art Directing for Next, photographs by Joanna Henderson

London based Interior Stylist Pippa Jameson, Art Directing for Next, photographs by Joanna Henderson

London based Interior Stylist Pippa Jameson, Art Directing for Next, photographs by Joanna Henderson
London based Interior Stylist Pippa Jameson, Art Directing for Next, photographs by Joanna Henderson
London based Interior Stylist Pippa Jameson, Art Directing for Next, photographs by Joanna Henderson
London based Interior Stylist Pippa Jameson, Art Directing for Next, photographs by Joanna Henderson
London based Interior Stylist Pippa Jameson, Art Directing for Next, photographs by Joanna Henderson