Moodboard for advertising shoot

I am working on another Christmas advertising job and thought I would post my initial moodboard.  I can’t really say what the brief is until it has been photographed and published but you can probably guess the theme!  I always have a set approach to creating moodboards by starting one and then coming back to it a day later.  This way I can instantly see what needs adding and or changing.  I will try and post the finished article to show the difference between the two.

Credits: My deco, Martha Stewart home, Liberty, Jemma Watts


Meet Pippa

Pippa Jameson is an author, tv designer and interiors expert. The previous interior editor on several leading UK titles, Pippa has a wealth of knowledge and experience. Throughout her 25-year career, Pippa’s unique and creative approach has won her commissions for large retail brands and celebrities to deliver exciting and engaging projects. 

She’s written the curriculum for the British College of Interior Design, produced and styled shoots for well-known brands including John Lewis, H&M & Team GB/DFS, worked as an International Stylist for leading paint brands in Asia, consulted on the launch and creative direction of major retail names including George Home and Wren, and most recently, published her first book, The Sensory Home. Pippa possesses expertise unmatched in the interior industry.