Next shoot for Ideal Home magazine

This image is from my Next Home shoot featured in Ideal Home magazine (a slightly cropped version) which showcases their S/S collection.  My plan was to have a slightly knocked back look, as if the fabrics were all faded and the picture almost saturated.  I used a soft palette of grey, purple and cream and complemented the textures and colours from the collection with my flowers.  I was really pleased with the final shot – one for the book. Thank you Jon Day for your (as always) beautiful lifestyle photography.

Pippa Jameson Interiors, Jon Day, Next Home, Ideal Home


Below is my moodboard including research of flowers and paint.Next_Ideal_Home_Magazine_moodboardjpg