Next shoot for Ideal Home magazine

This image is from my Next Home shoot featured in Ideal Home magazine (a slightly cropped version) which showcases their S/S collection.  My plan was to have a slightly knocked back look, as if the fabrics were all faded and the picture almost saturated.  I used a soft palette of grey, purple and cream and complemented the textures and colours from the collection with my flowers.  I was really pleased with the final shot – one for the book. Thank you Jon Day for your (as always) beautiful lifestyle photography.

Pippa Jameson Interiors, Jon Day, Next Home, Ideal Home


Below is my moodboard including research of flowers and paint.Next_Ideal_Home_Magazine_moodboardjpg


Meet Pippa

Pippa Jameson is an author, tv designer and interiors expert. The previous interior editor on several leading UK titles, Pippa has a wealth of knowledge and experience. Throughout her 25-year career, Pippa’s unique and creative approach has won her commissions for large retail brands and celebrities to deliver exciting and engaging projects. 

She’s written the curriculum for the British College of Interior Design, produced and styled shoots for well-known brands including John Lewis, H&M & Team GB/DFS, worked as an International Stylist for leading paint brands in Asia, consulted on the launch and creative direction of major retail names including George Home and Wren, and most recently, published her first book, The Sensory Home. Pippa possesses expertise unmatched in the interior industry.