George Home launches with PJI Art Direction

I am thrilled to share with you the launch of George Home, a project which has kept me busy for the last 6 months.  I worked as the Style Consultant for Photography and styling and when this was finished, I Art Directed George Home’s TV commercial (which is out this week) and can be seen here. This was a huge job but the production company for the catalogue (Hanger Seven) and for the commercial; Ad agency (Fallon) and production company (Outsider) were great to work with.  I am also extremely grateful to Asda for this creative opportunity and position of trust.

https://www.youtube.com/watch?v=KbQG6S282OM

This has been a very large project but one that I am most proud of.  It is so rewarding seeing something that started as a sketch on my pin board to an image that is all over the UK.  I think the catalogue cover shot (Sea View collection, image 6 below) that I styled in London is even going to appear as an Ad campaign at Oxford Circus underground – I must take a trip down there to have a look!  Please do check out George Home items as they are so stylish and at unbelievable prices (and no, I’m not on commission)!

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