Styling for Amazon

It’s been a while since I shared recent styling work as I have been out of the office for so long. These images are from my Amazon Basics shoot which was a fun and challenging brief. As this was Amazon ‘Basics’ range I had to keep the styling fairly paired back and…basic. Let’s face it, cardboard boxes are not the most glamorous items to shoot, add to that a horizontal banner crop and you can understand the challenge.

The key styling factors to fulfilling this brief was to keep the shot simple, by not avoid overloading it with extra props, and avoid lots of colour. By doing this, the frame remains easy on the eye allowing the consumer to identify Amazon’s product. It also helps that it was shot by the lovely Penny Wincer who is great at capturing the moment.

Pippa Jameson Styling for Amazon


Meet Pippa

Pippa Jameson is an author, tv designer and interiors expert. The previous interior editor on several leading UK titles, Pippa has a wealth of knowledge and experience. Throughout her 25-year career, Pippa’s unique and creative approach has won her commissions for large retail brands and celebrities to deliver exciting and engaging projects. 

She’s written the curriculum for the British College of Interior Design, produced and styled shoots for well-known brands including John Lewis, H&M & Team GB/DFS, worked as an International Stylist for leading paint brands in Asia, consulted on the launch and creative direction of major retail names including George Home and Wren, and most recently, published her first book, The Sensory Home. Pippa possesses expertise unmatched in the interior industry.