Set Design at The Chelsea Flower Show for Beards and Daisies

I had the incredible opportunity of Interior Styling for Beards & Daisies to bring their vision to life at the prestigious Chelsea Flower Show’s Houseplant Studios. As an integral part of the team, I was responsible for propping and styling the event, ensuring that the Plant School’s concept resonated with visitors and created a captivating experience.

Beards & Daisies, with their commitment to greenery and sustainability, created the Plant School with a mission to educate children on the importance of protecting our planet. Led by the esteemed headteacher, Sir David Attenborough, the Plant School aimed to inspire young minds through a curriculum focused on biodiversity, growing produce, and fostering a love for the environment.

Drawing inspiration from nostalgic 80s and 90s primary schools, the Plant School’s design featured elements such as a traditional blackboard and wooden desks. However, it also provided a glimpse into the future of education with innovative ideas on how schools might operate in a more sustainable and eco-conscious manner.

One of the highlights of the Plant School was the abundance of plants carefully integrated into the space to educate, inspire, and nourish the students. From a vertical vegetable patch to a propagation station, every corner was thoughtfully curated to instil a sense of energy and empower the students to make small changes that would contribute to a greener future. I had the opportunity to come back on press day to see our hard work being enjoyed by the press and media.

I ditched my scruffy styling clothes and popped on something a little more stylish for press day…

Having the opportunity to work with Beards and Daisies at the RHS Chelsea Flower Show was amazing; winning the Silver Gilt Prize was the icing on the cake!


Meet Pippa

Pippa Jameson is an author, tv designer and interiors expert. The previous interior editor on several leading UK titles, Pippa has a wealth of knowledge and experience. Throughout her 25-year career, Pippa’s unique and creative approach has won her commissions for large retail brands and celebrities to deliver exciting and engaging projects. 

She’s written the curriculum for the British College of Interior Design, produced and styled shoots for well-known brands including John Lewis, H&M & Team GB/DFS, worked as an International Stylist for leading paint brands in Asia, consulted on the launch and creative direction of major retail names including George Home and Wren, and most recently, published her first book, The Sensory Home. Pippa possesses expertise unmatched in the interior industry.