Styling, Set Design & Producing for DFS

As a Sensory Design expert, I had the incredible opportunity to carry out some Styling, Set Design & Producing captivating sets for the DFS The Feel Good Home event. The production was meticulously crafted to create spaces that evoke a sense of joy and well-being. With a strong focus on sensory design, every element was carefully curated to create a feeling of comfort and positivity.

Working closely with the DFS team, the main objective of The Feel Good Home was to showcase their new and wide range of furniture that perfectly embodies the concept of designing spaces to feel good. By integrating their furniture pieces seamlessly into the sets, we aimed to demonstrate how thoughtful design and sensory elements can enhance our well-being and create spaces that truly make us feel good.

Through my expertise in sensory design, I aimed to demonstrate the transformative power of incorporating elements that engage all the senses, from sight, touch, and sound to scent and even taste. The Feel Good Home served as a platform to present DFS’s furniture in a setting that not only showcased its style and functionality but also highlighted how it contributes to creating spaces that promote happiness and well-being.

From the moment guests stepped into The Feel Good Home, they were immersed in an environment designed to uplift their spirits and evoke positive emotions. Joining me at the event were 3 further experts, including Anne-Marie Boyan from The Sleep Care Co, Marianne Shillingford, Creative Director at Dulux, and Lou Petersen, head of design innovation at DFS. We paid meticulous attention to the details, using colour psychology to create spaces that exude warmth, calmness, and happiness. Soft, textured fabrics from DFS’s collection were carefully selected to invite touch and create a tactile experience that evokes a sense of comfort and cosiness.

Lighting played a crucial role in setting the mood throughout the event. By employing a combination of natural and artificial lighting, I was able to create an atmosphere that varied from soft and relaxing to vibrant and energising, depending on the specific room or area. Music filled the air, carefully chosen to complement each space and enhance the overall sensory experience.

The Feel Good Home featured a range of meticulously styled sets, each with a unique purpose and ambience. From a serene and zen-like meditation corner with soothing scents and gentle sounds to a vibrant and playful living room filled with colours, patterns, and textures that stimulate the senses, every space was thoughtfully designed to create a positive and uplifting atmosphere, all while seamlessly showcasing DFS’s latest furniture collections.

Throughout the event, I had the pleasure of speaking with attendees, media, and industry professionals about the concept of The Feel Good Home, the importance of sensory design, and how DFS’s furniture perfectly complements and enhances these spaces. I highlighted how the intentional integration of sensory elements, along with DFS’s furniture, can transform our living spaces into havens of well-being and happiness.

The success of The Feel Good Home event was evident in the smiles, positive feedback, and the sense of inspiration it ignited in visitors. Through this event, we aimed to showcase the transformative power of sensory design, DFS’s commitment to designing furniture that enhances well-being, and inspire individuals to create spaces that not only look beautiful but also evoke feelings of joy, relaxation, and overall well-being.

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Meet Pippa

Pippa Jameson is an author, tv designer and interiors expert. The previous interior editor on several leading UK titles, Pippa has a wealth of knowledge and experience. Throughout her 25-year career, Pippa’s unique and creative approach has won her commissions for large retail brands and celebrities to deliver exciting and engaging projects. 

She’s written the curriculum for the British College of Interior Design, produced and styled shoots for well-known brands including John Lewis, H&M & Team GB/DFS, worked as an International Stylist for leading paint brands in Asia, consulted on the launch and creative direction of major retail names including George Home and Wren, and most recently, published her first book, The Sensory Home. Pippa possesses expertise unmatched in the interior industry.