An online course for creatives
The Business Design Workshop founded by Pippa Jameson, an Interior Stylist and Creative Director with 25 years of experience working with high profile brands, offers a unique experience to creative businesses. Whether you’re an interior Stylist just starting out, an art director or an established make-up artist seeking new opportunities, Pippa can teach you how to cement your place in this competitive and exciting industry.
Business focused programme
The focal point of the Creative business Workshop is to equip creatives with the tools and skills to market themselves effectively and maintain a successful business. The course will be just as applicable for graduates fresh out of university or individuals with substantial industry experience seeking their own opportunities.
This comprehensive course covers all aspects of building an enterprise such as recognising your unique selling points (USP) to attract and retain customers, the process of receiving commissions and bolstering your online presence. In addition to the core principles of running your company, you will learn techniques for budgeting, networking with others and taking care of your wellbeing so that your venture can flourish.
Expanding your industry expertise
Promoting your product
Uncovering the distinctive quality of your business that sets it apart from your competitors is imperative. Whether it’s the service you provide to your customers or the unique angle of your business, drawing out the most eye-catching factor and putting it centre stage is crucial to your success. You will learn how to identify your USP, recognise your target market and discover who your competitors are.
Building your brand
This course will guide you through the essential stages of constructing an easy-to-find, vibrant online presence for yourself and your business. You will learn how to tell the story of your company and create appropriate branding, develop your website and portfolio as well establishing and updating multiple social media platforms. Utilising every tool at your disposal will take your online influence to new heights.
Communication is key
The voice of your venture must flow through all of your company’s communications both internal and external. Nailing down the brief for each client, conducting research and moodboarding sessions as well as managing the expectations of your customers will be a cornerstone of the course’s teachings.
Going the extra mile
The importance of refining the day to day management of your business cannot be understated. But ensuring that you are enjoying the time you spend learning and developing your business skills and acumen is just as vital. There will be informative videos and each session will be accompanied by narrated slide show presentations and have free downloadables – along with a little homework! The videos and sessions will be easy to follow but just in case you have any questions, I will be available each week for an allocated time slot to answer any questions that you might have.
Enrollers to the course will also have exclusive access to Pippa’s private Facebook group, providing a space for creatives to exchange ideas and to seek advice and support if needed.
Over the course of her diverse and creative career spanning 25 years, Pippa Jameson has overseen all manner of innovative projects including Interiors Editor for leading interior magazines, Art Directing for Next Home and launching Dulux Colour of the Year. Whether it’s writing the curriculum for the British College of Interior Design, organising set designs for Team GB and DFS or working as an International Stylist for leading paint brands in Asia, Pippa possesses an expertise unmatched in the industry.
“Working with Pippa is always a joy. Her can creativity and unflappable resolve is the bedrock of any successful project, and she has proved to be the magic ingredient that breathes life into the visual stories we tell about colour. I can’t recommend her highly enough and consider her to be one of the very best in the business.” – Marianne Shillingford, Creative Director, Dulux
“Pippa is an absolute pleasure to work with, truly creative and organised. Whatever the brief given, I find that her approach is always professional, and the end results are beautiful. The creative teams that Pippa puts together are also exceptional, full of hard-working professionals and I always enjoy being on set with the team.” – Emma Hearne, Shoot Director, Next