1940’s chic

The 1940s was a decade marked by significant historical events, including World War II and its aftermath, which influenced many aspects of life, including home interiors. The wartime years brought about a sense of frugality and practicality, but also creativity and innovation, as people adapted to new realities. This period saw a blend of austerity and optimism reflected in interior design, which continues to influence contemporary home decor.

During the war, materials were scarce, so people had to make do with what they had. This led to a focus on multifunctional furniture and durable materials. Utility furniture, which was simple and functional, became popular. These pieces were designed to be practical, with an emphasis on maximizing limited space and resources. The influence of this era can still be seen today in the minimalist and functional designs that are prevalent in modern homes.

Despite the constraints, the post-war period also saw a resurgence of colour and pattern as people sought to bring joy and comfort into their homes. Floral prints, chintz fabrics, and vibrant wallpapers became popular, reflecting a desire for beauty and normalcy. These patterns were often seen on chinaware and soft furnishings, bringing a touch of elegance and warmth to everyday life. The revival of these prints in modern home decor speaks to their timeless appeal and nostalgia for the past. The image below shows the eye-catching Frutto Proibito Wallpaper by Cole & Son and beautifully combines different Fornasetti motifs from the archives of the 1940s and 50s.

The eye-catching Frutto Proibito Wallpaper by Cole & son beautifully combines different Fornasetti motifs from the archives of the 1940s and 50s.

Furthermore, the 1940s saw the beginning of the modern kitchen as we know it. With women entering the workforce in greater numbers, there was a need for more efficient and user-friendly kitchen designs. This led to the development of streamlined kitchens with built-in cabinets and appliances designed to make household tasks easier. This trend towards efficiency and convenience has only grown over the decades, shaping the functional and stylish kitchens we see today.

In addition to the practicality and charm of 1940s interiors, the era also laid the groundwork for mid-century modern design, which would become prominent in the following decades. The clean lines, organic shapes, and innovative use of new materials that began to emerge in the 1940s set the stage for the sleek and stylish designs of the 1950s and 60s. This enduring influence is evident in the continued popularity of mid-century modern furniture and decor in contemporary homes.

Transformed into a stunning piece of functional art, the original Beautility sideboard cabinet (circa 1940s) by Lady Griddlebone (below) showcases a captivating blend of style and sustainability. Dubbed ‘Burnished Night,’ this refurbished cabinet boasts a charcoal grey exterior accented with textured metallic shades of designer paper, while the unexpected dark orange interior adds a pop of colour and intrigue. With stylish angled central drawers and a generous cupboard, this type of statement piece could be used for both storage or media unit for any living or dining room space.

Mid-century modern interior design, popularised in the 1940s, continues to captivate with its timeless appeal, characterized by clean lines, organic shapes, and minimal ornamentation. In this living room (below) envisioned by Reza Gheidi, contrasting elements converge seamlessly, from robust wood to elegant marble, creating a harmonious fusion of minimalism and comfort. Anchoring the space is the Gommosa sofa by Caffe Latte, exuding freshness and versatility, complemented by the Demitasse Armchair for a touch of sophistication. The Philip Center Table from Essential Home stands as a testament to mid-century inspiration, while lighting fixtures from Brabbu add subtle yet distinctive accents. With accents from Boca do Lobo and Rug’Society, this collaboration between Reza Gheidi, Caffe Latte, and Covet House epitomises contemporary luxury and timeless style.

For those looking to bring a touch of the 1940s into their home today, there are many ways to incorporate this timeless style. Vintage-inspired prints, multifunctional furniture, and streamlined kitchen designs are all nods to this influential decade. Whether through floral patterned chinaware or practical yet stylish furnishings, the spirit of the 1940s can add both charm and functionality to modern interiors.


Meet Pippa

Pippa Jameson is an author, tv designer and interiors expert. The previous interior editor on several leading UK titles, Pippa has a wealth of knowledge and experience. Throughout her 25-year career, Pippa’s unique and creative approach has won her commissions for large retail brands and celebrities to deliver exciting and engaging projects. 

She’s written the curriculum for the British College of Interior Design, produced and styled shoots for well-known brands including John Lewis, H&M & Team GB/DFS, worked as an International Stylist for leading paint brands in Asia, consulted on the launch and creative direction of major retail names including George Home and Wren, and most recently, published her first book, The Sensory Home. Pippa possesses expertise unmatched in the interior industry.