If you love all things natural then you will be a fan of this trend. Expect to see raw elements; wood grain furniture, concrete walls and tables, industrial style lamps, textured fabrics…you get the picture!  Below is a moodboard that I created to demonstrate the look.  I have included an image of Pizza East in Shoreditch as this epitomises the trend.

Picture credits: Fashion pics,; White curtain, woodnotes;.Stacked fabrics, Baileys Home;Wardrobe & vases, Raft; Door stop, Plumo; Cushions, Cushionlab & Modus Interiors


Meet Pippa

Pippa Jameson is an author, tv designer and interiors expert. The previous interior editor on several leading UK titles, Pippa has a wealth of knowledge and experience. Throughout her 25-year career, Pippa’s unique and creative approach has won her commissions for large retail brands and celebrities to deliver exciting and engaging projects. 

She’s written the curriculum for the British College of Interior Design, produced and styled shoots for well-known brands including John Lewis, H&M & Team GB/DFS, worked as an International Stylist for leading paint brands in Asia, consulted on the launch and creative direction of major retail names including George Home and Wren, and most recently, published her first book, The Sensory Home. Pippa possesses expertise unmatched in the interior industry.