A new year means new Colour trends. Crown Paints new Colour palette doesn’t disappoint. Whether you are an earthy tones kind of person, a lover of rich jewel hues or a fan of 80’s colour clash, their varied and exciting colour combinations mean there is something for everyone.
The three trends, Direct, Connect and Rethink, have been created following thorough market research with influences from art, sustainability, economic climate and nature, to name a few. You can read about the thinking behind each trend below, along with the stunning new photography and styling. See how these new looks compare to Crowns 2019 trends.
Direct is an ode to Lee Krasner, the female artist who became a pioneer in abstract expressionism. As the wife of Jackson Pollock, her work was overshadowed until later in life when she truly discovered her form. As a woman and an artist, she captures the spirit of originality. Direct is similarly expressive and non-conformist. There are no conventional colours; each appears to have passed through a digital chromer. Its placement leads the eye and doesn’t conform to certain spaces, breaking free from architectural constraints. Above all, it is fun.
Connect. Shinrin-yoku is the Japanese philosophy of forest bathing, which draws on the therapeutic powers of nature. Beyond tradition, it has become a practical
cornerstone of restorative health. Translated to design, this is Connect. Plants emit health-availing compounds whilst the linear minimalism facilitates a feeling of revitalisation. In ideology, this trend promotes self-nurture. In practice, it is a lantern for biophilic design. A remedy for the modern condition, with increasing urbanity and a ubiquitous digital presence, Connect is a space of solace. Sometimes it’s neither the route nor the destination.
Put simply, Rethink is progress. Aligned with science and technology, it is reinventing from the old and using modern processes to create the new. A vision that is vital and oxygenating. It is forward-thinking and sustainable; whether that be recycling plastics using 3D printing or a carpet made from old Adidas trainers.
