Paint trends are forecast way in advance with researchers looking at a multitude of information. This will include subjects such as the economy, sustainability, fashion and global influences, amongst other things. The life span of a trend can last for years, right from the point of the forecast, watching it take hold of the consumer and then market saturation. I would say that ‘Grey’ and ‘Colour Blocking’ are two of the biggest trends that I can think of and most recently ‘Monochrome’. Most trends never completely disappear, instead, they evolve and morph into the next stage; botanical into tropical botanical (with the odd parrot or flamingo added) ‘grey’ that has slowly morphed into deep grey/blue, and blush pink/pastels that’s now called ‘wellbeing’… you get my point.
One paint company that is generally spot on when it comes to forecasting is Crown Paints. Here is a selection of their lifestyle images showing their new colour trends with some fantastic paint techniques along with a little ‘behind the scenes’ video of their Colour Influences shoot. I am naturally drawn to the soft and sophisticated palette of Linear, how about you?
The first set of images show the ‘Linear’ collection followed by ‘Provocative’. The paints are available in store now and can be purchased from Crown Paints or Homebase.
