Interior trends – Southern Folk

French trend agency Nelly Rodi have released Fashion trends for the Copenhagen International Fashion Fair.  One of my favourite predictions is the ‘Southern Folk’ trend.  The colour palette contains hits of deep red and moody purple’s grounded by the colours of the dry South American landscape – Think ochre, clay & cactus greens.

We have used some of their predictions within our moodboard and then added our own interpretation of the look.Interior Trends 2010, Pippa Jameson Interiors

Image credits: Nelly Rodi, French Vougue, moodboard designed by Amy Thackery-Global Contributor for Pippa Jameson Interiors

As a stylist I thought it would be helpful for me to advice on how to put the above look together-or at least know where to begin!  I think this scheme would look great either in an outdoor courtyard area or for a bedroom or living room.  I understand that it might be a bit radical to paint your living room bright turquoise so what I would suggest is to pick one of the lighter hues from the  paint swatch moodboard (the cappuccino colour would be great).  Then introduce the bright Southern Folk colours with the accessories.  Below are a selection of homewares from Graham & Green that would all work with the Southern Folk  scheme: Twin set colorful Peacocks, Moroccan Leather Pouffes, Embroidered cushions



Meet Pippa

Pippa Jameson is an author, tv designer and interiors expert. The previous interior editor on several leading UK titles, Pippa has a wealth of knowledge and experience. Throughout her 25-year career, Pippa’s unique and creative approach has won her commissions for large retail brands and celebrities to deliver exciting and engaging projects. 

She’s written the curriculum for the British College of Interior Design, produced and styled shoots for well-known brands including John Lewis, H&M & Team GB/DFS, worked as an International Stylist for leading paint brands in Asia, consulted on the launch and creative direction of major retail names including George Home and Wren, and most recently, published her first book, The Sensory Home. Pippa possesses expertise unmatched in the interior industry.